Brand Partnerships

Blogs and digital content are an important channel for brands seeking to raise awareness of their products and services or vying to establish themselves as thought leaders and enter topical conversations with customers. Serving as a brand partner, Mia creates content for a variety of media channels including ongoing blogs and related social media posts.

For Citizen’s Bank, a bank headquartered in Rhode Island, with locations throughout New England, the south and the Midwest, Mia created a series of blogs and related social media content designed to illuminate the issue of managing your finances as a single-parent household.

As part of the project she created a fully developed editorial calendar for six months of blog content and she leveraged her own experience as a single mother to create informative and engaging blogs covering such topics as how to be your own best advocate; the importance of having an accountability partner and how to make your entertainment budget stretch further.